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Case study example of measurable ROI:

Customer Profile: 50-seat call center open year round 24x7. Call center takes orders from customers receiving a 32 page printed catalog four times per year. Customer website able to facilitate catalog ordering.

ROI Assumptions and Analysis:
  • Total set-up fees and voice prompt recordings = $60,000
  • 1 Voice port replaces 1 full time equivalent person
  • Full time equivalent person loaded compensation of $40,000/year
  • Customer begins with 7 ports and increases to 30 ports by year 5
  • Voice port fee = $500/month/port
  • Application maintenance fee = $1,500/month

Five-Year View of Expenses and Savings:
 Year 0Year 1Year 2Year 3Year 4Year 5
       
Voice Ports 59121212
Call Penetration 10%18%24%25%25%
       
Setup(60,000)     
Voice Port Fees (30,000)(54,000)(72,000)(72,000)(72,000)
Application Maintenance (18,000)(18,000)(18,000)(18,000)(18,000)
FTE Savings 200,000360,000480,000480,000480,000
       
Net Cash Flows($60,000)$152,000$288,000$390,000$390,000$390,000


Measurable ROI:
Return on Investment317%
Payback in Months4.74
Year Two Cash Flow Improvement$288,000
Year Five Cash Flow Improvement$390,000



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